Have you ever wondered how does Google algorithm works?
Google has been around for a long time now, and it is the most popular search engine in the world.
It’s not surprising that Google is one of the largest companies in America.
You might not know how the Google algorithm works and what this means for your business.
Let’s dig into how this big company affects small businesses all around the globe.
What Is Google Algorithm?
Google algorithm is an algorithm that changes or updates to improve search results for Google’s users.
The primary purpose of the Google Algorithm (technically referred to as a rank brain ) is to increase the quality, accuracy, and usefulness of its search results by decreasing spam.
How does Google algorithm Works?
Since the Google Algorithm is constantly changed and updated over time, it isn’t easy to summarize how it works.
A more accessible way of understanding this is by looking at an example of a specific change made in October 2017, which focused on decreasing the ranking of websites that excessively used affiliate links.
This algorithm has been studied and researched for many years.
While there isn’t one agreed-upon definition or explanation of exactly how it works, we know some things.
It uses over 200 factors to rank websites according to its users’ preferences, including
- PageRank (the original algorithm)
- Inbound Links
- Keywords (and keyword density)
- Latent Semantic Indexing (LSI), and many more.
Google is constantly changing its algorithm to give the end-user the best possible results.
Therefore, Changes are not unusual.
For example, Penguin and Panda were both changes that affected users’ rankings negatively.
As Google’s technology continues to improve, so do their ranking factors.
These factors help Google determine where to place websites in the search engine results pages (SERPs). So why specifically was this change made?
Why the Google Algorithm Changed
The reason why Google algorithm consistently changes is to combat sites abusing their ranking ability.
If you were using poor SEO tactics, your site might have been penalized immediately.
If not, hopefully, it will be soon!
The change is not something that should affect legitimate sites negatively.
Instead, It’s targeting those trying to game the system for higher rankings (and, therefore, more traffic).
The impact of changes on search engine optimization (SEO) and web pages rankings
The change affects how Google works to rank websites.
It targets those who are trying to inflate their ranking for more traffic artificially.
Issues such as advertising links on a page, link schemes, and other black hat practices will be affected by the update, resulting in lower rankings than before.
Google’s goal is to provide quality results to users, which means that legitimate sites should still receive most online search engine traffic.
But inevitably, there will be some sites whose rankings sink due to the changes as their over-aggressive methods are targeted as abusive practices.
In summary, don’t panic!
The change isn’t aimed at legitimate businesses or those employing white hat SEO tactics.
Stick with what you know and do well to ensure your rankings don’t take a hit.
What is Google’s current algorithm?
Google’s current algorithm is not just one thing — it’s a combination of three significant factors: content loading speed, interactivity, and visual stability.
Google has been using these core web vitals as the backbone of its algorithm since May 28th, 2020
How to Optimize your website for the Google algorithms
1. Content Loading Speed
Google’s first goal is to provide users with the most relevant results fast. As stated on Google Webmasters, “a slow website can lose visitors, search rankings and even revenue.”
A slow loading site impedes user experience, which directly blocks them from providing relevant information.
Many factors contribute to page loads quickly, including content size, coding mistakes, or too many images or widgets on one page.
Poorly developed websites can freeze out users in mere seconds.
The next factor that affects rankings is interactivity.
It means that people can watch your videos or share them on social media while still on your website.
It is vital in today’s social world, where sharing content on social media websites is crucial for online success.
3. Mobile Adoption
Google has stated that over 50% of mobile searches are local.
While many websites have mobile versions, they are often poorly done or not functional.
It makes it hard to use them on a small screen.
The three factors above work together, so it can affect how Google views your website if one isn’t up to par.
If you’re like most business owners, you don’t have time to learn the ins and outs of Google algorithm updates.
It can be challenging to keep an update on how the Google algorithm works.
That is why You can rely on our team of SEO experts who will ensure that your website is optimized for every change in the search engine landscape.
We know how important it is to be seen by potential customers when they research their purchase decisions online.
It is why we promise never to stop learning about new ways to optimize your site so that you are always at the top of Google’s rankings!
Contact us today if you want a partner who knows what they’re doing regarding digital marketing strategy.