How to Do Keyword Research for Local SEO: the Ultimate Guide

Imagine you are a business owner looking to improve your website's local search engine ranking.

You have heard that keyword research is integral to achieving this goal, but you're unsure where to start.

This guide will teach you how to do effective local SEO keyword research and tips on using these effectively in your website's content.

We will also share some tools that can help you find local keywords and instructions on tracking the results of your efforts.

The most common challenge with keyword research is understanding what it is and why it is essential.

Many people don't realise the importance of keywords in SEO and how using the right ones can help them improve their website's ranking.

Another challenge that people often face is knowing where to start when it comes to doing keyword research.

It can be tough to stay motivated when you're struggling with a problem that seems impossible.

You feel like you're stuck in a dark hole, and no matter how hard you try, you can't seem to make any progress.

The good news is that there are ways to get out of that hole, and one of those ways is keyword research.

What is keyword research, and why is it essential for local SEO


Regarding SEO, keywords are the foundation upon which your success is built.

Keyword research is finding and using the relevant keywords so your website can rank higher on search engine results pages (SERPs).

Using the right keywords in your website's content can improve its ranking and attract more visitors, as every keyword has its search volume.

What are the benefits of keyword research?

There are many benefits of keyword research, but the most important one is that it can help you improve your website's rankings on SERPs.

When you use the right keywords in your content, you can make your site more visible to search engines, thus attracting more traffic.

Keyword research can also help you understand your audience better and target your marketing efforts more effectively.

By understanding what keywords your target market uses to find your products or services, you can create more relevant content to their needs.

This, in turn, can lead to improved conversion rates.

Last but not least, conducting local keyword research can help you stay ahead of the competition.

By understanding what keywords they are targeting, you can develop a keyword strategy to help you outrank them on SERPs.

Now that we've answered the question "what is keyword research and why is it important for local SEO," let's look at how to do keyword research for your local business.

How do you do keyword research for local SEO?

You can do keyword research for local SEO in a few different ways.

The most important thing when performing local keyword research is using the right keyword research tools and methods to get accurate and up-to-date data.

One way to do keyword research is to use a tool like Google Keyword Planner.

This tool allows you to enter a keyword or phrase and see how often it's been seen on google search.

You can also use this tool to get ideas for related keywords that you can target.

Another way to do keyword research is to use a tool like SEMrush.

This tool provides detailed data on the keywords your competitors are targeting.

This information can be precious in developing your keyword strategy.

Also, measuring keyword difficulty with this tool can help you identify which keywords are easier to rank for.

What are some tips for using keywords effectively in local SEO?

Once you have a list of keywords, you need to start using them in your content. However, it's essential to use them wisely so that you don't hurt your website's ranking.

Here are a few tips:

Use keywords in your titles and meta tags

This will help your website appear in search results when people search for those keywords.

Using keywords throughout your content

In addition to using keywords in your titles and meta tags, you should also use them throughout your content.

However, please don't overdo it, or you'll risk being penalised by Google.

Applying long-tail keywords

Long-tail keywords are longer, more specific phrases that are less competitive than shorter, more general keywords.

They can be very effective in local SEO.

What tools can help you with your keyword research?

Several different tools can help you with your keyword research.

Here are a few of the most popular:

Google Keyword Planner

As we mentioned earlier, Google Keyword Planner is an excellent tool for finding and getting ideas for related keywords.


SEMrush is another great tool for keyword research.

It provides you with detailed data on the keywords your competitors are targeting.


Wordtracker is a tool that allows you to track the progress of your keyword rankings over time.

This can be very helpful in monitoring your SEO campaign's success.

How do you track the results?

To track the results of your keyword research, you need to set up a system for tracking your rankings.

There are several different ways to do this, but one of the most effective is to use a tool like Google Analytics.

Google Analytics allows you to track your website's traffic and see how it is being affected by your SEO efforts.

This information can be precious in helping you to fine-tune your keyword strategy.


Keyword research is an integral part of local SEO.

Using the right tools and methods, you can get accurate and up-to-date data on the keywords your customers are searching for.

You can then use this data to create more relevant content to their needs, leading to improved conversion rates.

Keyword research can also help you identify opportunities to target long-tail keywords, which can be very effective in local SEO.

Finally, tracking your progress with a tool like Google Analytics can help fine-tune your keyword strategy and ensure that your SEO campaign is as effective as possible.