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Why local SEO is important to your business

Running a successful business is hard enough.

The last thing you need to worry about is whether or not someone will find your website on the internet. It can be challenging for a small business owner.

Local SEO will help your company show up on the first page of Google’s search results when someone searches for something related to what you sell.

This blog post will cover the importance of local SEO and how it can help grow your bottom line by increasing customer visits and revenue. 

You’ll also learn what you should do if you’re already struggling with local SEO rankings, as well as some tips on how to get started today!

Why does local SEO matter and why is it important to your business?

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Local search results can mean the difference between having zero phone calls for your business and multiple leads each day.

It’s why you should do everything in your power to optimize your website for local search ranking. 

When it comes to finding a service provider, why would someone choose one with poor rankings when they could go to a service provider with great ones?

If you own a business, why would you risk your sales when an opportunity is available for optimization?

The following are five reasons why local SEO is essential. 

1. You Can Be Found Easily 

When it comes to the internet, people like to search and be found.

Two of the most popular search engines are Google and Bing.

These two companies combined account for more than 89% of all searches done online.

When you optimize your website to rank higher on local search, you can easily find your competitors who aren’t doing it. So don’t squander this opportunity to gain customers.

2. You Can Make More sales.

The best way to improve your sales is to be found online.

If you are using local SEO, the probability of you being found by a potential customer will increase exponentially.

They won’t have to look very far, considering 89% of all searches are done on Google. 

When you bring more people to your company through local search, you will see an increase in sales.

3. Conversions Will Improve

Why do they hesitate when someone finds your business on Google and is convinced that they should buy from you?

It could be because of a poor website design, or it may appear that the business doesn’t exist. 

Suppose you aren’t taking the necessary steps to keep up your website and make it appear as professional as possible. Then, why would anyone trust you enough to buy from you?

When they search for a business in Google, it should be easy for them to find out all about your product or service and why it is so much better than your competitors.

How To Start Local SEO

Local search optimization is essential to any business. 

Local SEO helps organizations attract customers locally, and it helps them keep those customers over time.

These are the most effective ways to begin optimizing for local searches:

Create an official website

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The first step in the beginning with local SEO is to create an official website for your business.

Google gives a lot of weight to a company’s website, and you can’t make the most out of local SERPs without a site.

The best way to create an official website is to use WordPress for your platform.

WordPress makes it easy for businesses to create websites designed specifically for local customers, so it’s one of the best options available.

Build backlinks

As Google sees more pages from your website as “official,” the better position you’ll be in to receive local customers.

One of the best ways to build those backlinks is through high-quality guest posting that includes a link to your official site.

Tell your story

The one thing any potential customer wants to know is why they should choose you over your competitors.

So make sure the story of why your company exists appears prominently on your official site.

Make it personal to ensure users know why they should do business with you.

A great way to do that is through the use of video content. Embedding videos directly onto each page will let you add a little more personality to your company.

It’s perfectly fine to share why you love what you do! However, you can also create videos that include industry-specific advice and information, like how-to and ideas for boosting productivity.

It will help attract local customers looking for such guidance, plus it creates additional content for users.

Set Up Google My Business

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Local SEO is vital for your business, and Google My Business will be the foundation of it.

If you want customers to find your business, then you need to create a listing for it. Then, people will ask questions that you can answer. 

Eventually, they can come to visit and buy what they need.

You also have greater visibility when people search on mobile devices or in their car as they go about their daily lives.

Your Google My Business listing will include your business’ name, address, and phone number, which will show up in searches on computers and mobile devices.

Having a Google account can make it easier for people to find your business online. 

This way, it is easy for customers to do business with you.

Google My Business is free, and it’s easy to set up and manage your listing in the Google Maps directory.

Once you set up your business, make sure to add all the information about it. For example, add details such as your website’s address, hours of operation, photos, and videos.

When you add or edit your listing, highlight why customers should choose your business over the competition.

If your business is temporary, for example, a pop-up store, try to do things to keep people coming back. 

You can do this by cross-promoting other businesses in the area.

It seems like a no-brainer that you need to be on Google My Business if you want more business. But research has shown that 87% of people search for local businesses online.

For example, suppose your café closes at 5 pm on a Saturday but is only open from 8 am to 4 pm during the week. 

In that case, you might want to advertise that fact in case people are looking for evening meals.

Conclusion

 For any business to succeed, it must have a solid online presence.

Local SEO is one of the most critical factors in achieving high rankings on Google and other search engines for local businesses. And, that is the reason why local SEO is important for your business to thrive online.

If you want your company to be found by customers searching locally, contact us today to show you how our team will help you achieve this goal!

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